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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Einstein Recommendations uses data extensions to store user-facing information How is this data passed to Marketing Cloud?

A) Google Analytics 360
B) Conversion Tracking
C) Collect Tracking code
D) Web & Mobile Analytics

2. Northern Trail Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.
What feature should be recommended?

A) Marketing Cloud Personalization
B) Einstein AI
C) Marketing Cloud Intelligence

3. Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.
What feature could be used to solicit website feedback without navigating away from the email?

A) Dynamic Content Block
B) Reference Content Block
C) Email Form Content Block
D) Cloud Page forms Content Block

4. Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?

A) Einstein Send Time Optimization
B) Audience Builder
C) Einstein Email Recommendations
D) Content Builder

5. Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B3C sales, out not any permissions for campaigns related to B2B sales.
How should they accomplish this?

A) Update data extension object level permissions
B) Create a new business unit
C) Create a shared data extension
D) Create separate folders and add permissions

Solutions: