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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketer for Northern Trail Outfitters needs to share multiple assets in Content Builder for a campaign with another business unit in their account. How should the marketer share these assets?

A) Switch to Classic Content to move the assets into the Shared Content folder.
B) Move the content into the Shared Content folder in Content Builder.
C) Create and share a new folder for the assets in Content Builder.
D) Individually share each asset with the other business unit in Content Builder.

2. What are three tactics for subscriber growth? (Select 3)

A) Sign up requests specific to various sections of a website
B) Email capture via Facebook
C) Online Newsletter
D) General Email Sign-up

3. Which file type delimiter is available in the Import Wizard? (Choose 3)

A) Fixed Length
B) Other
C) Comma
D) Pipe
E) Tab

4. EXAM Question: 207
(Controlling the Assault on Non-solicited Pornography and Marketing Act). CAN-SPAM act requires that commercial emails: (Choose 6)

A) Honor Opt-out within 5 days and unsubscribe must be operational indefinitely.
B) ID message as advertisement unless you have opt-in from subscriber
C) Use a subject line that accurately represents the email.
D) Honor Opt-out requests within 10 days and unsubscribe must be operational for 30 days.
E) Include your Physical mailing address
F) CAN-SPAM can be ignored.
G) Accurately identify the sender in header info.
H) Provide a mechanism to opt-out.

5. Why do consumers prefer email marketing? (Choose 3)

A) Between 40-60% of consumers are reading email on their smart phones and the world is going mobile.
B) Put the consumer in control
C) Customers can manage preferences and unsubscribes.
D) Consumers trust brands to respect their preferences.

Solutions: