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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extensionprior to sending a daily email.
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?

A) Activate Journey Builder to refresh the data extension.
B) Use a Filter Activity in Automation Studio.
C) Configure the Send Activity to automate the refresh.

2. Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email.
Which feature should NTO use?

A) Einstein Coy Insights
B) Enhanced Dynamic Content
C) Einstein Content Selection

3. A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, which feature should improve Datorama Dashboard usability?

A) Campaigns
B) Sender Profile
C) Tabs

4. Northern Trail Outfitters (NTO) flags test emails by adding a Testing And Content Observations (TACO) prefix to its test send subject lines. NTO wants to ensure no productionemails are sent with the TACO prefix.

A) In Send Classifications, delete TACO from the available classification options.
B) In Send Management, add the word TACO to the Auto-Suppression Rules.
C) In the Subject/Preheader Validation section of Email Studio, add the word TACO.

5. Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance.
Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?

A) JourneyPerformance by Email Dashboard
B) Email and Journey Overview Dashboard
C) Email Performance Dashboard

Solutions: