Exam Name: Preparing for your Salesforce Certified Marketing Cloud Consultant Exam
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketing Cloud Consultant
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Check Updated on: Aug 29, 2026
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- Total Questions: 161
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What is the duration of the CRT-550 Exam
- Length of Examination: 105 minutes
- Format: Multiple choices, multiple answers
- Number of Questions: 60
- Passing Score: 68%
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Salesforce Certified Marketing Cloud Consultant CRT-550 Exam Reference
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Salesforce CRT-550 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Data Model and Segmentation | 20% | - Create and optimize segmentation strategies - Build and manage data extensions - Design and implement contact data model - Implement contact filtering and list management |
| Marketing Automation | 20% | - Design and configure automation workflows - Create and manage email activities - Implement journey builder strategies - Configure decision-based and engagement-based activities |
| Discovery and Scoping | 15% | - Assess customer readiness and identify gaps - Identify key stakeholders and decision-making process - Determine the appropriate implementation approach - Gather customer business requirements |
| Email Marketing | 20% | - Manage subscriber preferences and suppression - Design and develop email content - Configure deliverability settings - Implement personalization and dynamic content |
| Marketing Cloud Configuration | 15% | - Manage users, roles, and permissions - Configure data management and data extensions - Set up and manage business units - Configure Marketing Cloud account settings |
| Analytics and Reporting | 10% | - Analyze campaign performance metrics - Create and interpret standard reports - Configure tracking and attribution - Build custom reports and dashboards |
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