Exam Name: Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials
Certification Provider: Oracle
Corresponding Certification: Oracle Marketing Cloud
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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Activation and Reporting | - Data activation workflows - Reporting and analytics insights |
| Topic 2: Audience Management | - Category and taxonomy configuration - Segment creation and management |
| Topic 3: Data Onboarding and Integration | - Data governance and privacy considerations - Data sources and ingestion methods |
| Topic 4: Oracle Marketing Cloud Data Management Platform Overview | - Platform capabilities and use cases - Architecture and components |
| Topic 5: Implementation and Configuration | - Site and server data collection methods - Tagging and BlueKai integration |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Which of these is a common use case for the Recency setting?
- A. To extend data delivery beyond the default period for the audience
- B. To prioritize delivery of the most recent users in an audience
- C. To hide older audiences and users that are no longer as valuable for targeting
- D. To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days
Correct Answer: D 🗳️
Your main goal is to collect media impression and click data in the DMP. You also want the option of enabling one 302 redirect on impression and/or click event.
What tag type should you use for this?
- A. IFrame
- B. Asynchronous
- C. Dynamic Synchronous
- D. Synchronous
- E. Pixel
Correct Answer: E 🗳️
Your client wants to create a single campaign to deliver an audience to multiple app partners but they are running into issues.
Identify the problem.
- A. You cannot create a single campaign to deliver to multiple app partners.
- B. The apps are ranked different priorities.
- C. The apps use different delivery methods.
- D. The apps support different IDs.
- E. The apps receive data via different win frequencies.
Correct Answer: C 🗳️
Which two configurations are necessary to implement a JSON Return Tag? (Choose two.)
- A. Deploy the JSON Return Tag.
- B. Select JSON Result in the Container Settings.
- C. Select JSON Return Tag in the Campaign Settings.
- D. Add phint ret=js to the CoreTag.
Correct Answer: A,C 🗳️
Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting?
- A. That the appropriate macros were added to the pixel URL.
- B. That the iFrame tag type was selected in the container tool.
- C. That the image pixel is placed as the delivery method in the Create Campaign dialog box.
- D. That the production side web server is capable of retrieving HTTP requests.
Correct Answer: D 🗳️
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