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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Todd has a Google AdWords advertisement that is performing well and creating conversions. This Google AdWords is outperforming all other ads he's running and he'd like to generate more sales from the ad. If you were consulting Todd, which of the following choices would you recommend for the Google AdWords ad that is already performing well?

A) Increase the cost-per-click bids
B) Run Google Analytics
C) Add more keywords
D) Run the website optimizer

2. Henry is a Search Engine Marketing consultant to several clients. He's working with one client that Henry believes needs to optimize their website. The client is using Google AdWords with some success, but the result and cost-per-click could be better. The client doesn't understand why they should optimize their website in order to get better results of Google AdWords. Which of the following reasons is the best reason to optimize a website in relation to Google AdWords?

A) An optimized website will receive a better landing page.
B) An optimized website will receive more conversions.
C) An optimized website will help organic search results.
D) An optimized website will receive a better quality score.

3. Jerry has hired you to help with Google AdWords campaign efforts. Jerry wants his ad to show up in the Google Content Network and Google Search but he's confused about placements and keywords. You review Jerry's keyword list and website, and after making slight changes, they appear good. What type of placements, for time sake, would you recommend to Jerry if his goal is branding?

A) Jerry should use managed placements with CPC bidding.
B) Jerry should use managed placements with CPM bidding.
C) Jerry should use automatic placements with the CPC bidding.
D) Jerry should use automatic placements with the CPM bidding.

4. You are working with an online sporting goods store in your city to organize and refine their Google AdWords strategy. The store manager has created different ads under one campaign and is resisting the idea of multiple campaigns to manage in Google AdWords. Which of the following is a reason to create separate campaigns for different products the store offers?

A) Multiple campaigns will reduce the cost per click.
B) Multiple campaigns allow the store to target multiple countries.
C) With multiple campaigns in one account you can set different daily budgets.
D) Only with multiple campaigns can the store use the geographical locations.

5. You are a Google AdWords consultant for a new client that's having some trouble understanding how Google AdWords works. The client is confused on bidding and budgeting. What is the difference between a bid and budget?

A) A daily budget determines the maximum amount a client will pay for people to click their ad. A bid determines ad position on the page.
B) A daily budget determines how often the client's ads can be shown throughout the day. A bid determines ad position on the page.
C) A daily budget determines how often the client's ads can be shown throughout the day. A bid determines how much the client will pay for impressions.
D) A daily budget determines ad position on the page. Bids determine how often the client's ads can be shown.

Solutions: