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CIMA Managing Finance in a Digital World Sample Questions:

1. Clear career progression is an advantage of which type of organisational structure?

A) Multi-divisional
B) Functional
C) Matrix
D) Project based

2. Which of the following are benefits of appraisals? Select ALL that apply.

A) Identifies where the employee needs improvement and how to go about it.
B) The process is usually devoid of bias.
C) Rewards performance above and beyond the expected.
D) Can reduce the chance of confrontation occurring.
E) Sets targets to help improve employee motivation.
F) Bureaucracy is reduced.
G) Ties in with career planning.
H) Allows manager/employee to exchange feedback.

3. Which of the following would specifically be an example of the use of the marketing concept by a charity?

A) Having pencils made with the name of the charity on them
B) Giving pencils out to children in developing countries
C) Selling pencils to make a profit for the charity
D) Only buying pencils made from sustainable materials

4. An effective Corporate Social Responsibility (CSR) strategy can offer which of the following benefits to an organisation.
Select ALL that apply.

A) Strong brand
B) Lower production costs
C) Lower expectations of society
D) Lower administration costs
E) Differentiation
F) Lower salary costs

5. Y Company is an online retailer of sportswear. It has software that monitors customers' search history.
On a weekly basis, the software automatically generates emails that are sent to specific customers offering special offers based on the items that the customer searched for, but didn't purchase, during the previous week.
Which of the following areas of marketing is this process assisting?

A) Place
B) Segmentation
C) Pricing
D) Targeting

Solutions: